24 de março de 2012

Maison du Macaron


Olá seguidores, peço desculpa pela minha falta de atenção ao blog pois já começou a faculdade e tudo começa a complicar-se nesta altura, com trabalhos e projectos pessoais não sobra muito tempo para o blog. 
Ainda assim durante as minhas pesquisas de Branding - Interiorism encontrei este magnifico trabalho, é mesmo como eu gosto e o que gostava de desenvolver.
Este projecto é da autoria de Anagrama.

a descrição da fonte era esta:
"Theurel & Thomas is the first patisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.
For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication. 
The pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America's most affluent suburb. 
White is a central part of the design and it contrasts with the French macarons colors.Details were an essential part of our work. We meticulously selected each porcelain piece creating a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine. "






***
Hello followersI apologize for my lack of attention to the blog because it has alreadystarted college and everything starts to become complicated at this time, with work andpersonal projects do not have much time to blog.
Yet during my research Branding - Interiorism found this magnificent work is the sameas I like and who liked to develop.
This project is designed by Anagrama.

the description of the source was this:
"Theurel & Thomas is the first patisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.
For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication. 
The pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America's most affluent suburb. 
White is a central part of the design and it contrasts with the French macarons colors.Details were an essential part of our work. We meticulously selected each porcelain piece creating a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine. "





















eu adorei este trabalho de desenvolvimento da marca e do espaço, é para isto que estou a estudar :D
***
I loved this work of brand development and spacethat is what I'm studying: D


3 comentários:

  1. Adorei, podiam criar uma loja assim por cá, eu era cliente! :)
    Gosto imenso da forma como pegaram num design completamente branco para a loja para contrastar e ressaltar as cores dos macarons.

    Lau

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  2. Yum! Macaroons are one of my favorite indulgences and I savour every bite when I have one. What better to go with it than a little eye candy! Love the simplicity of the space and packaging and that the intense colour of the products are the feature. Lovely!
    Thanks for the inspiration!

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